Improving Performance

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Top 15 Website Analytics Tools for 2025
Analytics

Top 15 Website Analytics Tools for 2025

We’ve handpicked the top 15 website analytics tools for 2025 to help you track the metrics that matter and grow your business smarter—not harder. 

Author's avatar by Maria Rozhdestvenskaia | Dec 3, 2024
How to Leverage Your Website Analytics to Acquire New Customers? [Research Findings Based on 100+ Companies]
Analytics

How to Leverage Your Website Analytics to Acquire New Customers? [Research Findings Based on 100+ Companies]

Tracking standard metrics isn’t enough – while many businesses monitor page views, bounce rates, and similar metrics, only a few are really taking advantage of ...

Author's avatar by Filip Stojanovic | Nov 19, 2024
12 Best Marketing Automation Tools for 2025
Marketing

12 Best Marketing Automation Tools for 2025

Discover the best marketing automation tools to streamline your campaigns and focus on what matters most. Learn key criteria for choosing the right tool to boost efficiency, save time, and stay ahead of the competition.

Author's avatar by Maria Rozhdestvenskaia | Dec 1, 2024
How Companies Use HubSpot to Drive Growth and Value [Insights from 160+ Teams]
Improving Performance

How Companies Use HubSpot to Drive Growth and Value [Insights from 160+ Teams]

HubSpot reports that more than 200,000 companies use its product. But, with the software encompassing five different hubs and additional features, what does that usage ...

Author's avatar by Melissa King | Nov 13, 2024
Top 15 Social Media Analytics Tools for 2025
Marketing

Top 15 Social Media Analytics Tools for 2025

Want an easier way to stay on top of your social media marketing strategies? We analyzed 15 best social media analytics tools to help you make the right choice. 

Author's avatar by Maria Rozhdestvenskaia | Nov 3, 2024
YouTube Analytics: A Comprehensive Guide to Boost Your Channel’s Success
Analytics

YouTube Analytics: A Comprehensive Guide to Boost Your Channel’s Success

Want to master YouTube Analytics to drive channel growth? Here are the key metrics and best practices you can follow to improve your performance.

Author's avatar by Maria Rozhdestvenskaia | Nov 1, 2024
How to Align Your Sales and Marketing Teams in B2B in 2025
Marketing

How to Align Your Sales and Marketing Teams in B2B in 2025

Since sales and marketing both drive customers down the pipeline, it’s no wonder that the two departments often work together. When we surveyed more than ...

Author's avatar by Melissa King | Oct 31, 2024
How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns
PPC

How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns

Any Google Ads pay-per-click (PPC) expert understands that a needed skill of their job is the ability to confidently answer the question “is my campaign ...

Author's avatar by Andrew Humphrey | Oct 30, 2024
8 Client Reporting Best Practices for Agencies and Consultants (with Examples)
Analytics

8 Client Reporting Best Practices for Agencies and Consultants (with Examples)

Frustrated with client reports? Discover 8 expert-backed best practices to simplify reporting, strengthen client relationships, and showcase your value with real-world examples.

Author's avatar by Tamara Omerovic | Jan 14
Using Intercom for Lifecycle Marketing: Proven SaaS Use-Cases That Drive Results
Marketing

Using Intercom for Lifecycle Marketing: Proven SaaS Use-Cases That Drive Results

It’s time to rethink how you use Intercom. Although Intercom highlights its CS use, the tool is a lifecycle marketing powerhouse—especially for SaaS teams with ...

Author's avatar by Aiza Coronado | Oct 25, 2024
B2B Podcast Marketing: Strategies and Successes from 100+ Brands
Marketing

B2B Podcast Marketing: Strategies and Successes from 100+ Brands

While blogs have reigned supreme as a popular form of content in B2B, more brands are looking into diversifying their formats. Podcasts are gaining traction ...

Author's avatar by Melissa King | Oct 24, 2024
AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies
Improving Performance

AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies

AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies With larger competitors already using AI to streamline operations and gain a competitive ...

Author's avatar by Filip Stojanovic | Oct 17, 2024
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