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How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns
PPC

How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns

Any Google Ads pay-per-click (PPC) expert understands that a needed skill of their job is the ability to confidently answer the question “is my campaign ...

Author's avatar by Andrew Humphrey | Oct 30, 2024
20+ Must-Know Google Ads Statistics to Inform Your Strategy in 2024
PPC

20+ Must-Know Google Ads Statistics to Inform Your Strategy in 2024

Where do you want to see your ads in 2024? The answer seems to be straightforward – At the top of the search results page. ...

Author's avatar by Stefana Zaric | May 1, 2024
15 Expert Tips for Maximizing Your Facebook Ad Conversions
PPC

15 Expert Tips for Maximizing Your Facebook Ad Conversions

According to 2019 data from Wordstream, Facebook ads have an average conversion rate of 9.11% across industries. But, no matter whether you consider your conversion ...

Author's avatar by Melissa King | Mar 29, 2023
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