MRR (excl. Canceled Subscriptions) stands for Monthly Recurring Revenue excluding Canceled Subscriptions, a metric that shows the predictable monthly revenue generated by a subscription-based business model excluding canceled subscriptions. It includes all recurring charges and allows businesses to monitor customer retention and growth.
With Databox you can track all your metrics from various data sources in one place.
Monthly Recurring Revenue (MRR) metric is the predictable and recurring revenue that a business generates on a monthly basis. It’s used primarily by businesses that operate on a subscription-based model, and it provides key insights into revenue trends, customer retention, stability, and overall business performance.
To calculate your MRR, you need to sum up the monthly revenue your business generates from active subscriptions.
In the broadest sense, the formula is basically:
MRR = Total Revenue from Active Subscriptions in a Month
To get even more granular, you need to consider your specific type of subscription-based business model.
For example, let’s say you’re a SaaS company that implements a tiered pricing system and offers three subscription plans:
To calculate MRR for this month, you would multiply the number of subscribers in each plan by their corresponding monthly price and then sum up the results.
MRR = (Basic plan revenue) + (Standard plan revenue) + (Premium plan revenue)
Following this formula, we find that the MRR for the month is $6,250.
There are several factors that determine a business’s MRR growth rate, such as industry, specific pricing model, and market conditions. Because of this, there is no universally good benchmark.
However, we can take a look at some general numbers related to the stage of your SaaS company:
If you’re currently seeing lower numbers in your own business, it doesn’t necessarily mean that your performance isn’t good. Make sure to consider all factors. Aiming for consistent, healthy growth is key and it’s how you ensure that the business remains financially stable.
To consistently increase your business’s monthly recurring revenue, you need to stay on top of new strategies and constantly test different approaches. But after a while, finding fresh strategies that can move the needle only gets harder.
That’s why we compiled a few methods based on our surveys with hundreds of leading industry experts that you can try out:
More resources to help you improve:
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track MRR (excl. Canceled Subscriptions) using Databox, follow these steps:
The Stripe MRR + Churn dashboard template helps you monitor your churn rate and track the growth of MRR. It ensures you are retaining customers as you acquire new ones.
Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.
MRR is one of the key metrics businesses should track because it provides a clear and predictable measure of your revenue stream. It helps you understand the financial health of your business over time and you can use it to identify growth trends, measure the success of your sales and marketing efforts, and make informed decisions about resource allocation.
Some of the main types of MRR include: New MRR: The revenue generated from new customers who have subscribed to your product.
Expansion MRR: Additional revenue generated from existing customers who have upgraded their subscriptions.
Churned MRR: The lost revenue due to customer cancellations or downgrades.
Reactivation MRR: The revenue generated from customers who had previously churned or canceled their subscriptions but have returned and reactivated their accounts.
Depending on your specific business model, you can get even more granular with your MRR segmentation.
Discounts (excl. Canceled Subscriptions) is a metric that reflects the total revenue reduction due to discounts applied to monthly recurring revenue (MRR) of a business through Stripe.
Churned MRR by Plan Name is a metric that measures the lost revenue from canceled or downgraded subscriptions, segmented by different plan names. It helps to identify which plans have higher or lower churn rates and take actions to reduce churn.
Churned MRR (Delinquent) is a metric that represents the revenue lost due to payment failures by customers who are considered delinquent and have not updated their billing information.
The New Subscriptions metric tracks the number of new recurring payments or subscription sign-ups made by customers in a given period of time.
The Upgrades by New Plan Name metric measures the number of upgrades made by customers who have recently switched to a different pricing plan. This helps track the effectiveness of pricing changes in retaining and upselling customers.
Paid Invoices Amount metric measures the total value of invoices that have been successfully paid by customers using Stripe.
Net Active Trials measures the change in the Active Trials over a specific time period.
Trial Conversion Rate measures success in converting trials to active subscriptions over a rolling 30-day period, excluding today.