Churned MRR measures the loss or decline in revenue generated from existing customers due to cancellations, downgrades, or pricing changes.
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To track Churned MRR using Databox, follow these steps:
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Use this Stripe report to share important ecommerce insights into churn rate, MRR growth, revenue volume, new customers, and more.
Email Clicks measures the number of times users click on a link or call-to-action within an email campaign sent by a business, indicating their interest and engagement with the content.
New Customers (w/o Offline Source) is a Hubspot metric that shows the number of new customers gained through online channels, excluding any offline sources. It helps track the effectiveness of online marketing efforts and identify areas for improvement.
Transactions metric represents the total number of successful payments processed through Stripe, including charges, refunds, and payouts, measured over a specific time period.
Churned MRR by Plan Name is a metric that measures the lost revenue from canceled or downgraded subscriptions, segmented by different plan names. It helps to identify which plans have higher or lower churn rates and take actions to reduce churn.
New Subscriptions (incl. Trials) by Plan Name metric measures the number of new subscriptions including Trials created for each plan in a given time frame, providing insights into the performance and popularity of different subscription plans.
The Churned Customers by Plan Name metric tracks the percentage of customers who cancel or do not renew a subscription plan over a given period of time, categorized by the name of the plan they were subscribed to.
The Upgrades by New Plan Name metric measures the number of upgrades made by customers who have recently switched to a different pricing plan. This helps track the effectiveness of pricing changes in retaining and upselling customers.
Discounts is a metric that reflects the total revenue reduction due to discounts applied to monthly recurring revenue (MRR) of a business through Stripe.